Introducing apps in ChatGPT and the new Apps SDK
Introducing apps in ChatGPT and the new Apps SDK A new generation of apps you can chat with and the tools for developers to build them. Update on November 13, 2025: Apps are now available in preview to ChatGPT Business, Enterprise and Edu customers. Today we’re introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview. Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat. For ChatGPT users, apps meet you in the chat and adapt to your context to help you create, learn, and do more. For developers, building with the Apps SDK makes it possible to reach over 800 million ChatGPT users at just the right time. Apps will be available today to all logged-in ChatGPT users outside of the European Economic Area, Switzerland, and the United Kingdom on Free, Go, Plus and Pro plans. Our pilot partners–Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow are also available today in markets where their services are offered starting in English. More pilot partners will launch later this year and we expect to bring apps to EU users soon. Developers can start building and testing apps today with the new Apps SDK preview, which we’re releasing as an open standard built on the Model Context Protocol(opens in a new window) (MCP). To start building, visit our documentation(opens in a new window) for guidelines and example apps, and then test your apps using Developer Mode in ChatGPT. Later this year, we’ll begin accepting app submissions for review and publication and will share more details on how developers can monetize their apps. When you start a message to ChatGPT with the name of an available app, like “Spotify, make a playlist for my party this Friday,” ChatGPT can automatically surface the app in your chat and use relevant context to help. The first time you use an app, ChatGPT will prompt you to connect so you know what data may be shared with the app. ChatGPT can also suggest apps when they’re relevant to the conversation. For example, if you’re talking about buying a new home, ChatGPT can surface the Zillow app as a suggestion so you can browse listings that match your budget on an interactive map right inside ChatGPT. The magic of this new generation of apps in ChatGPT is how they blend familiar interactive elements–like maps, playlists and presentations–with new ways of interacting through conversation. You can start with an outline and ask Canva to transform it into a slide deck, or take a course with Coursera and ask ChatGPT to elaborate on something in the video as you watch. As more developers build with the Apps SDK, the list of what’s possible will keep growing. Because these apps appear…
