Tim Cook’s Legacy Is Turning Apple Into a Subscription

Tim Cook’s tenure as CEO at Apple, which is coming to a close September 1, will likely be defined by operational efficiency and financial growth, ushering Apple into its trillion-dollar era. But his most significant achievement might be in doubling down on Apple’s services business, which includes iCloud, the App Store, Apple Music, Apple TV+, News+, and more. It’s the subscription layer on top of iOS, and almost all of the service apps are tightly integrated with Messages, the glue that keeps people stuck to their iPhones. During Apple’s most recent earnings report, for the quarter ending December 2025, its services business reached an all-time revenue record of $30 billion. This was a 14 percent jump from the same quarter the year prior; services was also a bigger money-making business than Mac, iPad, Apple Watch, Home, and other accessories combined.…